With developments in technology in tandem with the requirement for meaningful social media analysis, what makes good social media analytics in 2015? What distinguishes what can be done today, from what passed for analytics just a few years ago? Continue reading Why counting “likes” doesn’t make any money
Social Media and Big Data analytics are inefficient business tools until they take advantage of purchase intent, sentiment, and consumer behaviour.
Without Intent, Social Media Analytics produces flawed and shallow results. Continue reading Intent Analytics brings real Insights to Social Media and Big Data teams
How can we trust Big Data with Medicine and our finances when it was wrong about the Elections last week?
Big Data Analytics, especially implementing Machine Learning to big data sets, has been a popular topic in Silicon Valley for the last decade. Just in the last few years, it has received celebrity status among popular media sites and dinner tables across the country. Continue reading Post-Election Pondering: What the Data did and did not predict
Consumer electronics is one of the most competitive industries, with the top technology companies duking it out to be the gizmo in your pocket or briefcase. Once the Iphone 3 came out back in June 2007, Apple products were the most used products in most markets. The Apple Watch came out in April 2015, to a much different public response. Continue reading Apple Watch and Digital Branding- Extracting insights from the online dialogue
Communicating effectively with your audience is no small feat for Brands in today’s Digital Landscape. Social Media networks have become an essential channel to get your message to the right consumers in a timely manner. Continue reading Branding Technique 101: Leveraging your Brand Influencers
Welcome Marketing Professionals and anyone else realizing the power of analytics. There are many exciting aspects of the market to look forward to, and trends to follow that will lead your business to an effective Marketing strategy. Semeon Analytics has … Continue reading Social Media Analytics Trends in 2017